Google Encrypted Search Strips Referrers, Hides Visit Source

Web analytics tools loose the HTTP referrer of new visitors that come from Google’s encrypted web search. The issue arises when the browser moves from an encrypted URL (https://) to an non-encrypted URL (http://) – which are most of the web sites on the net.

The effect on web analytics tools is that visits will appear to be coming “direct” when in fact they are originating from search.

Stay tuned.