Comparison

To help answer the question “how does OWA compares to other web analytics packages/services?” we have put together a side-by-side grid of features/functionality.

Please note: we only update this page after each major release of OWA so it is entirely likely that this information is out of date due to new versions and releases being made available. Please be sure to check the official features/documentation pages for the solutions listed below in order to obtain the most up to date information.

OWA v1.5.0

Open Web Analytics

Google Analytics (May, 2011)

Google Analytics

Overview
Delivery Model Open Source Software Commercial Service
License GPL v2 Commercial
Technologies PHP, MySQL, Javascript Proprietary and Javascript
Cookie Model First Party
Also has optional third party mode.
First Party
Data/Logging Limits None. 5M page views per month. Sampling on ad-hoc reports.
Tracking
Track Multiple Web Sites Yes.
Unlimited.
Yes.
Limited to 50 profiles per account.
Site Usage
Page views, visits, etc.
Yes. Yes.
Conversion Goals Yes. Yes.
Goal Funnels Yes. Yes.
E-commerce Yes. Yes.
Custom Event Tracking
Track custom site actions and events that you define.
Yes. Yes.
Custom Variables
Define and store custom variables as part of tracking requests.
Yes.
Up to five name/value pairs on page, visit, or visitor scopes.
Yes.
Up to five name/value pairs on page, visit, or visitor scopes.
“In-page” Tracking
Click Heatmaps Yes. No.
Mouse Movements
(recording and playback).
Yes. No.
DOM Click Tracking
Tracking of clicks on all DOM elements.
Yes. No.
Reporting & Analysis
Standard Reports
Standard reporting, no plugins.
35+ 35+
Ad-hoc Multi-dimensional Queries
Mix and match metrics and dimensions.
Yes. Yes.
Segmentation
Define custom segments of visitors and apply to reporting .
Yes. Via Data access API. Yes.
Data Export API
Programmatic export of data in a variety of formats.
Yes. Yes.
Scalability / Deployment
Command Line Interface
Perform admin tasks using a command line interface instead of GUI.
Yes. N/A
Asynchronous Event Logging/Processing
Log new events to a log file or queue instead of writing directly to the database.
Yes. N/A
Distributed Event Processing
Process new events on a cluster of servers.
Yes. N/A
Object Caching Yes.
File and Memcached implementations.
N/A
Development
Javascript Tracking Client Yes. Yes.
PHP Tracking Client Yes. No.
Modules / Plugin Framework
Features and functionality extendable without modifying core files.
Yes. N/A
Data Warehousing
Is the core database schema implemented as a data warehouse.
Yes. N/A
CMS Integrations
WordPress
Instrumentation for WordPress.org based web sites.
Yes.
Built-in install, extensive instrumentation.
Third Party.
Various support via 3rd party plugins.
MediaWiki
install/Instrumentation for MediaWiki based web sites.
Yes.
Built-in install, extensive instrumentation.
Third Party.
Various support via 3rd party plugins.
Drupal
install/Instrumentation for Drupal based web sites.
Third Party.
Various support via 3rd party plugins.
Third Party.
Various support via 3rd party plugins.
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