To help answer the question “how does OWA compares to other web analytics packages/services?” we have put together a side-by-side grid of features/functionality.
Please note: we only update this page after each major release of OWA so it is entirely likely that this information is out of date due to new versions and releases being made available. Please be sure to check the official features/documentation pages for the solutions listed below in order to obtain the most up to date information.
| OWA
|
Google Analytics (May, 2011)
|
||
|---|---|---|---|
| Overview | |||
| Delivery Model | Open Source Software | Commercial Service | |
| License | GPL v2 | Commercial | |
| Technologies | PHP, MySQL, Javascript | Proprietary and Javascript | |
| Cookie Model | First Party Also has optional third party mode. |
First Party | |
| Data/Logging Limits | None. | 5M page views per month. Sampling on ad-hoc reports. | |
| Tracking | |||
| Track Multiple Web Sites | Yes. Unlimited. |
Yes. Limited to 50 profiles per account. |
|
| Site Usage Page views, visits, etc. |
Yes. | Yes. | |
| Conversion Goals | Yes. | Yes. | |
| Goal Funnels | Yes. | Yes. | |
| E-commerce | Yes. | Yes. | |
| Custom Event Tracking Track custom site actions and events that you define. |
Yes. | Yes. | |
| Custom Variables Define and store custom variables as part of tracking requests. |
Yes. Up to five name/value pairs on page, visit, or visitor scopes. |
Yes. Up to five name/value pairs on page, visit, or visitor scopes. |
|
| “In-page” Tracking | |||
| Click Heatmaps | Yes. | No. | |
| Mouse Movements (recording and playback). |
Yes. | No. | |
| DOM Click Tracking Tracking of clicks on all DOM elements. |
Yes. | No. | |
| Reporting & Analysis | |||
| Standard Reports Standard reporting, no plugins. |
35+ | 35+ | |
| Ad-hoc Multi-dimensional Queries Mix and match metrics and dimensions. |
Yes. | Yes. | |
| Segmentation Define custom segments of visitors and apply to reporting . |
Yes. Via Data access API. | Yes. | |
| Data Export API Programmatic export of data in a variety of formats. |
Yes. | Yes. | |
| Scalability / Deployment | |||
| Command Line Interface Perform admin tasks using a command line interface instead of GUI. |
Yes. | N/A | |
| Asynchronous Event Logging/Processing Log new events to a log file or queue instead of writing directly to the database. |
Yes. | N/A | |
| Distributed Event Processing Process new events on a cluster of servers. |
Yes. | N/A | |
| Object Caching | Yes. File and Memcached implementations. |
N/A | |
| Development | |||
| Javascript Tracking Client | Yes. | Yes. | |
| PHP Tracking Client | Yes. | No. | |
| Modules / Plugin Framework Features and functionality extendable without modifying core files. |
Yes. | N/A | |
| Data Warehousing Is the core database schema implemented as a data warehouse. |
Yes. | N/A | |
| CMS Integrations | |||
| WordPress Instrumentation for WordPress.org based web sites. |
Yes. Built-in install, extensive instrumentation. |
Third Party. Various support via 3rd party plugins. |
|
| MediaWiki install/Instrumentation for MediaWiki based web sites. |
Yes. Built-in install, extensive instrumentation. |
Third Party. Various support via 3rd party plugins. |
|
| Drupal install/Instrumentation for Drupal based web sites. |
Third Party. Various support via 3rd party plugins. |
Third Party. Various support via 3rd party plugins. |
|
